The Assembly 2025
A One North Event
May 14-16, 2025
sea-spray
Epic Designs: The Poetry of Visual Storytelling
Jessica DeJong explores the art — and science — of crafting impactful visual narratives. She demonstrates proven design fundamentals to help all of us weave together the threads of visual expression, showing that design has the power to create cohesive and authentic experiences for brands and products.
Key Ideas
Design Communicates Intent
Design isn’t just about visuals — it’s how we convey meaning. Whether through presentations, interfaces, or storytelling, design gives form to ideas and helps audiences understand what matters.
Focus is a Superpower
We live in an attention economy. Good design refines information down to what truly matters, helping audiences process faster and remember more. When every detail has a purpose, clarity becomes a competitive edge.
Everyone Can Design Better
Design lives at the intersection of art, science, and craft. By applying a few core principles — like using visuals with purpose, editing for focus, and remembering that “slides are free”— anyone can elevate the way they communicate.