The Assembly 2025
A One North Event
May 14-16, 2025
morning-dew
Designing Data Experiences to Better Steer the Ship
Ben Magnuson emphasizes the importance of designing effective feedback loops to navigate rapid changes in technology and culture, specifically when it comes to people management. He explains how the principles of cybernetics — the study of control and communication — can help apply control systems theory to organizations, ensuring long-term organizational viability.
Key Ideas
Designing for Feedback
Complex organizations need systems that can self-correct. Just like living organisms, they require feedback loops to adapt in real time. Without mechanisms for reflection and adjustment, even smart teams risk making decisions in the dark.
Don’t Over-engineer the Solution
Great systems rely on both data and storytelling. When metrics and qualitative insight work together, teams adapt faster and more effectively.
Data Alone Isn’t Enough
As organizations grow in complexity, clarity becomes even more important. Simple, well-aligned systems are more adaptable in the face of change.