The Assembly 2025
A One North Event
May 14-16, 2025
sea-foam
Inspired by the Horizon: How Absence Creates Opportunity
Ryan Schulz explores the concept of the sublime — an overwhelming experience that connects us to something larger than ourselves. Drawing on his experience as an art dealer, he shows how enduring strategies can be inspired by profound artistic experiences. And, despite everything that is new in the worlds of marketing and technology, how relying on enduring strategies can help us tackle any challenge.
Key Ideas
Enduring Design Principles
Simple strategies like knowing your users, defining your brand, and measuring your work aren’t relics. They’re the foundation for creating exceptional experiences, no matter how quickly technology evolves.
The Sublime as Strategy
Just as a great work of art can stir something deep and lasting, the most effective strategies do more than check boxes. They resonate. And that resonance is what makes a product, platform, or brand truly memorable.
The Cost of Clutter
Overloading users with information or features diminishes impact. Clarity and focus aren’t just aesthetic choices — they’re strategic ones.